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The Articles

  • A Dao of Product Design

    · · 2 Comments

    What the world needs now is certainly not more emotionally fragile, harried, and uncertain people. Deeply consider the potential effect your product has on users, and how that effect can cause ripples in society. Faruk Ateş urges us to make sure our user experience fosters civility and emotional well-being, because our products don’t exist in a vacuum.

  • The Imbalance of Culture Fit

    · · 10 Comments

    Part of getting to a better place in the new year is recognizing where we have sway, and going past our own discomfort to create positive change in ourselves and in the world. Those of us who have a role in the hiring process can do better by thinking critically about culture fit. Matt Griffin challenges us to consider whether it actually creates the kind of team that’s the best for the enterprise, or mostly serves to make us comfortable by surrounding us with people largely like ourselves in ways that aren’t relevant to the business.

  • Demystifying Public Speaking

    · · 3 Comments

    We’re an industry of ideas—ideas that feed our interests and enhance our work. Each perspective is a potential catalyst for growth. In this excerpt from Demystifying Public Speaking, Lara Hogan tells us why and how to give public speaking a try.

  • Managing Ego

    · · 12 Comments

    Any of us can be that irrational colleague who makes for an interesting day at work. All it takes is low confidence and high anxiety—and that comes with the territory. Brandon Gregory shows us how we can bolster and validate our coworkers and strengthen our own emotional resilience so we can avoid unnecessary drama and produce happier relationships.

  • Accessibility Whack-A-Mole

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    “How do we deal with accessibility needs for which there are no definitive answers?” asks Eleanor Ratliff. Sometimes we arrive at a fix that helps one group of people only to find that our solution undermines another group’s experience. Through the prism of typeface choice, Ratliff relates how she and her team tackled the problem of accessibility whack-a-mole for a rebranding project.

  • Insisting on Core Development Principles

    · · 9 Comments

    The expectations for our work have matured significantly over the last couple of decades. If this overwhelms those of us who build the web day in and day out, imagine how our clients must feel. And yet time and again, we fail our clients by offloading too much responsibility for the development process onto them. We need to build best practices into our workflows from the start, Kendra Skeene reminds us—not wait for our clients to request specific core practices.

  • The Coming Revolution in Email Design

    · · 17 Comments

    Email isn’t just evolving—it’s staging a coup. More and more designers are coming up with exciting new ways of bringing effects like animation and interactivity to the humble inbox. Crucially, for the first time, email client vendors like Microsoft and Google are listening to concerns voiced by email professionals. The web is leaking into the inbox, writes Jason Rodriguez. Don’t get left behind.

  • Awaken the Champion A/B Tester Within

    · · 10 Comments

    Athletes capture and analyze data to optimize their performance. A/B testing can produce winners the same way: with data that goes beyond best guesses via behavioral analysis to extract deeper insights.

  • Let Emotion Be Your Guide

    · · 5 Comments

    There is no separate digital experience for human emotions. In the realm of feelings, it’s all real life. Hana Schank and Jana Sedivy learned from their surprising and transformative encounters with users of a hospital website that you gain deeper insights when you let emotion take the wheel once in a while.