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Issue № 427

  • Thinking Responsively: A Framework for Future Learning

    by Paul Robert Lloyd · · 2 Comments

    Responsive web design changed everything about how we think and work on the web—and five years on, we’re still exploring the best ways to approach our practice. If we want a web that is truly universal, we must consider our users, our medium, and our teams in new, adaptable ways. Looking at where we’ve come from and where we’re going, Paul Robert Lloyd proposes a philosophical framework for our work on the responsive web.

  • Multimodal Perception: When Multitasking Works

    by Graham Herrli ·

    Don’t believe everything you hear these days about multitasking—it’s not necessarily bad. In fact, humans have a knack for perception that engages multiple senses. Graham Herrli unpacks the theories around multimodal communication and suggests that we can sometimes make things easier to understand by making them more complex to perceive.

Issue № 426

  • The Language of Modular Design

    by Alla Kholmatova · · 18 Comments

    Goodbye, pages; hello, systems! When we break things down into atomic units, design elements become more scalable and replaceable, easier to test, and quicker to assemble. Alla Kholmatova emphasizes that a shared vocabulary should be the jumping-off point for teams who want to adopt a modular design approach. Let’s start with language, not interfaces.

  • Sharing Our Work: Testing and Feedback in Design

    by Jessica Harllee ·

    Showing your in-progress designs can be scary, but there’s no better way to keep your product in line with your users’ needs. Research and testing aren’t just boxes to be checked off; they’re methodologies to be integrated into the entire design process—and the more, and the more diverse, the merrier. Jessica Harllee explains how Etsy shares their work with users every step of the way—and the benefits (and surprises) that follow.

Issue № 425

  • 2015 Summer Reading Issue

    by ALA Staff · · 6 Comments

    The dog days are upon us—but instead of giving up in the summer swelter, take heart! We’ve got an extra-special reading list of bright, insightful brainfood. ALA’s third annual summer reader explores what's been on the web industry’s mind lately, from accessibility to performance, from CSS techniques to web type, from mentorship to more collaborative approaches. It’s a list as cool and fancy as a watermelon-basil popsicle. Yeah, that does sound good, doesn’t it? Kick back, chill out, and get to reading.

Issue № 424

  • Performance: Showing Versus Telling

    by Lara Hogan · · 5 Comments

    The technical aspects of performance optimization are indisputably important. But the social work—convincing peers, managers, and clients that performance optimization merits their attention—often gets short shrift. Lara Hogan shows us how we can go beyond charts, graphs, and numbers to show performance rather than merely tell it—and effect a genuine culture shift in the process.

  • The Risky Business of Onboarding

    by Rick Pastoor · · 8 Comments

    Attracting—and keeping—new users is a delicate dance. Too many obstacles and people don’t sign up; too little interaction and they don’t come back. The ideal onboarding process turns potential users into loyal ones—by thoughtfully identifying new users, teaching them to use your product, and giving them a reason to return. Rick Pastoor shares his onboarding framework and what he’s learned about the difference between a good onboarding process and a great one.

Issue № 423

  • Container Queries: Once More Unto the Breach

    by Mat Marquis · · 25 Comments

    Media queries have been the go-to tool in building responsive sites, allowing us to resize and recombine modules to suit multiple contexts, layouts, and viewports. But relying on fixed viewport sizes can quickly twist stylesheets into Gordian knots. We still need a future-friendly way to manage responsive CSS. Mat Marquis explores the problem and the progress toward the solution—and issues a rallying call.

  • Create a Content Compass

    by Meghan Casey · · 11 Comments

    Content projects need a sense of direction: something to help you and your team provide the right content to the right people at the right time. Enter the content compass—centered on your strategy and supported by your messaging—to keep your content efforts on track. In this excerpt from Chapter 11 of The Content Strategy Toolkit, Meghan Casey explains her methodology for developing a core strategy statement and messaging framework.

Issue № 422

  • The Homepage Exception

    by Johanna Bates · · 30 Comments

    Structured, automatic systems are great at managing content efficiently—but not so great at accommodating human changes in that content. On the other hand, free-for-all WYSIWYGs lead to inconsistency and breakdowns. Stakeholders and content administrators need flexibility and control, especially where the all-important homepage is concerned. What’s a website to do? Johanna Bates suggests embracing a people-friendly homepage solution within our robot-driven architectures.

  • Understanding the Emotional Response

    by Kelsey Lynn Lundberg · · 10 Comments

    Validating emotions isn’t a glorified psychological process; part of our work is to hear our colleagues and clients out. Kelsey Lynn Lundberg shows us how we can identify the underlying needs—security, freedom, identity, worth—that drive emotional responses, and how to translate those needs into productive discussions to keep our teams moving forward.

Issue № 421

  • Resetting Agency Culture

    by Justin Dauer · · 16 Comments

    When we prioritize billable hours over people, our work environments can take a turn for the tense. Some agencies try to combat low morale with foosball and fancy perks, but what really matters is investing in people: fostering a workplace that supports dialogue, collaboration, and professional development. From onboarding new hires to ongoing engagement, Justin Dauer shares some starting points for a healthy office dynamic and confident, happy employees.

  • Crafting a Design Persona

    by Meg Dickey-Kurdziolek · · 8 Comments

    Every product has a personality—but is yours deliberately designed? Meg Dickey-Kurdziolek shows you how Weather Underground solved its personality problems by creating a design persona, and teaches you collaborative methods for starting a personality adjustment in your company.

Issue № 420

  • Meta-Moments: Thoughtfulness by Design

    by Andrew Grimes · · 6 Comments

    Does the internet ever stop you in your tracks? Does it sometimes make you pause and think about what you’re doing? Andrew Grimes calls such moments meta-moments. He walks us through why meta-moments are occasionally necessary and how we might build them into the experiences we design.

  • Approaching Content Strategy for Personalized Websites

    by Colin Eagan · · 7 Comments

    Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows that personalization can be done, thoughtfully, using the same tools you would apply to any content strategy conundrum: by asking why, being deliberate, and putting users first.

Issue № 419

  • Building Nonlinear Narratives for the Web

    by Senongo Akpem · · 9 Comments

    The web operates in ways that can conflict with our traditional view of what a “story” is. Content is chunked, mixed, and spread across channels, devices, and formats. How do we understand story lines, characters, interactions, and the role of the audience, given this information sprawl? Cue nonlinear narratives—Senongo Akpem guides us past basic “scrolly-telling” to immersive, sometimes surprising experiences.

  • Do Androids Dream in Free Verse?

    by Joscelin Cooper · · 3 Comments

    From ATMs to Siri to the button text in an application user interface, we “talk” to our tech—and our tech talks back. Often this exchange is purely transactional, but newer technologies have renegotiated this relationship. Joscelin Cooper reflects on how we can design successful human-machine conversations that are neither cloying nor overly mechanical.

Issue № 418

  • What Really Matters: Focusing on Top Tasks

    by Gerry McGovern · · 55 Comments

    Every piece of web content is important—or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It’s time to make some hard choices about what does and doesn’t belong. Gerry McGovern demonstrates how to zero in on the tasks that matter most to your users.

  • Standardization and the Open Web

    by Jory Burson ·

    How do web standards become, well, standard? Although they’re often formalized through official standards-making organizations, they can also emerge through popular practice among the developer community. If both sides don’t work together, we risk delaying implementation, stifling creativity, and losing ground to politics and paralysis. Jory Burson sheds light on the historical underpinnings of web standardization processes—and what that means for the future of the open web.

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