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  • Let Emotion Be Your Guide

    · · 4 Comments

    There is no separate digital experience for human emotions. In the realm of feelings, it’s all real life. Hana Schank and Jana Sedivy learned from their surprising and transformative encounters with users of a hospital website that you gain deeper insights when you let emotion take the wheel once in a while.

  • Liminal Thinking

    · · 8 Comments

    People act in ways that make sense to them; if it doesn’t make sense to you, then you’re missing something. Recognizing our belief bubbles is the first step to holding our assumptions loosely, getting out of our own way, and improving communication with others, as we see in this excerpt from Liminal Thinking by Dave Gray.

  • JavaScript for Web Designers: DOM Scripting

    · · 10 Comments

    JavaScript’s ability to access and modify elements on the page is undeniable, and the Document Object Model is an essential component of that. In this excerpt from Mat Marquis’ new book, JavaScript for Web Designers, Mat shows us how to manhandle the DOM to get better results from our scripts.

  • Using CSS Mod Queries with Range Selectors

    · · 12 Comments

    When you distractedly agree to do something that you then realize you don’t actually know how to do, what do you do? Briefly panic, and get down to work. Patrick Clancey comes up with a little arsenal of tools to help him deal with mods, ranges, and ranges within mods, allowing him to break away from standard-implementation fixed length or fixed-layout lists.

  • A Redesign with CSS Shapes

    · · 13 Comments

    At least one set of crude hacks has left the building. With progressive and responsive enhancement—and using new CSS features—we can define how text should flow past a floated element. Eric Meyer explains what An Event Apart recently learned about floating shapes and feature queries.

  • Task Performance Indicator: A Management Metric for Customer Experience

    · · 17 Comments

    Measuring user experience can seem like a vague, touchy-feely process with amorphous results. Where’s the value? Managers can’t always get their arms around concepts like “better” or “simpler” or “faster.” Gerry McGovern says that’s why it’s important to have a tool like the Task Performance Indicator, which gives reliable, actionable metrics that can be revisited over time.

  • Why We Should All Be Data Literate

    · · 8 Comments

    Design to the data. That’s the mantra of modern, research-driven web designers. But blindly accepting statistics and studies at face value is delusional at best, irresponsible at worst. Former journalist and current design specialist Dan Turner says be a skeptic. And don’t let fear of math, or innumeracy, stop you from running the numbers. Unexamined data can lead to costly mistakes. (Hint: Tripling your page views doesn’t mean much if you started with one visitor.)

  • Designing Interface Animation: an Interview with Val Head

    · · 4 Comments

    Animation has come a long way over the course of the web’s still-young history. For years, designers felt the need to take sides. Should we build hypnotic sites in Flash? Or should we stick to static, standards-compliant sites built with HTML and CSS? Author Val Head never wanted to choose. Her new book, Designing Interface Animation, celebrates how animation is finally coming into its own, and shows us what we can do with it. In this wide-ranging interview, she tells us why she loves animation so much.

  • Designing Interface Animation

    · · 5 Comments

    “How your brand moves tells its story.” In this excerpt from her new book, Designing Interface Animation: Meaningful Motion for User Experience, author Val Head focuses on how motion can help bring a brand to life and make it memorable.

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