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  • Help! We (Think We) Need to Hire a Content Strategist

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    Managers beginning active searches for content specialists frequently have little understanding of what their companies need beyond a title, cautions Jennifer Bassett. Hiring managers at agencies, brands, and startups would do well to hire based on the type of work they want to focus on. And if they’re not sure what type of work that is, talking with a real live content strategist is an excellent place to start.

  • Why Aren’t You Asking Questions?

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    As a designer, your job is to understand your client’s needs. Listening to what they tell you is a good place to start, but it doesn’t end there. You gain much more insight by asking the right questions. Of course, it also helps to ask the right people and ask in the right way. Janice Gervais offers some tips to turn you into a better designer/detective.

  • Communicating Animation

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    Consistent animation is crucial to both branding and UX. But because animation sits squarely at the intersection of design, development, and UX, achieving consistency presents unique communication challenges. Including animation in our style guides is a good place to start, but no “ultimate” animation style guide currently exists. Indeed, there may never be an animation-style-guide pattern that satisfies everyone. But Rachel Nabors maps out how we can create the ultimate animation documentation for our own teams.

  • Another 10k Apart: Create a Website in 10 KB, Win Prizes!

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    In 2000, Stewart Butterfield launched the original 5k competition to celebrate the merits of simplicity and brevity in web design. Ten years later, An Event Apart joined forces with Microsoft to launch the first 10k Apart, adding progressive enhancement, accessibility, and responsive design to the mix. Now, An Event Apart and Microsoft Edge are back with an even tougher challenge: design a compelling experience that can be delivered in 10 KB or less and works without JavaScript.

  • Practical SVG

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    “Sizing svg is more complicated than sizing an img,” writes Chris Coyier in this excerpt from his new A Book Apart title Practical SVG. But, he continues, it’s complicated in a good way—it gives us more control and opens up some interesting new possibilities. Read on.

  • Finding Opportunities in the Mistakes We Make

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    You flung yourself headlong into your career. Suddenly you realize you’re barely keeping your head above water and you’re not even sure where you’re going. Time to reflect, says Clarice Bouwer, and do some small experiments designed to find the course corrections that will get you back on solid ground.

  • Resurrecting Dead Personas

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    You spent a lot of time and money putting a human face on your market research. You created a dream-user and pledged to design with this persona in mind. But something happened. Now, your user persona is dying a lingering death. Meg Dickey-Kurdziolek explains that user personas—those darlings of user-centered design—require care and feeding to remain vital, and valid.

  • Adapting to Input

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    The rise of mobile devices made us confront the reality that we can’t control the size of the viewport, and we adapted. Now it’s time to face up to another reality: web input modes are proliferating and we have no control over which ones a user has and prefers. Seasoned developer Jason Grigsby has some advice on adapting to the way the web is now.

  • The Itinerant Geek

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    Conference season travel stress is the fun-killer, the health-killer, and the stealer of concentration. Veteran traveler Rachel Andrew has some tips to help you maintain equilibrium—and productivity—on the road.

  • Strategies for Healthier Dev

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    Chen Hui Jing played basketball full-time for many years before teaching herself web development. So she knows a thing or two about fitness, and has learned how to port its lessons to a more sedentary lifestyle. Pulling together an impressive array of research, Chen suggests that brute discipline may not be the best way for knowledge workers to approach fitness. She proposes gentler strategies that will keep us alive and well and doing the work we love for years to come.