Contributions by Angela Colter
Whether the purpose of your site is to convince people to do something, to buy something, or simply to inform, testing only whether they can find information or complete transactions is a missed opportunity: Is the content appropriate for the audience? Can they read and understand what you’ve written? Angela Colter shows how to predict whether your content will work (without users) and test whether it does work (with users). While you can't test every sentence on your site, you don’t need to. Focus on tasks that are critical to your users and your business. Learn how to test the content to find out if and where your site falls short.