Clinton Forry is vice president, content strategy at Weber Shandwick. He writes about content on his Content-ment blog. He’s on Twitter as @wd45. When he’s not thinking about content, he’s probably thinking about vinyl LP jazz records. And he fancies wearing ties with his paisley and floral print shirts.
Contributions by Clinton Forry
Woman does not share by links alone. Although formatting our content via structural markup makes it accessible across a multitude of platforms, standard HTML by itself offers no means to control how our message will come across when shared on popular social networks. Enter third-party metadata schemas. Facebook’s Open Graph protocol (OG) and Twitter’s Cards are metadata protocols designed to provide a better user experience around content shared on these social platforms. Clinton Forry explains how to use these tools for good.