Avinash Kaushik is the author of the analytics blog Occam’s Razor, and the Analytics Evangelist for Google. He is the author of Web Analytics 2.0 and the best selling book Web Analytics: An Hour a Day. Avinash is also a frequent speaker at key industry conferences around the globe and recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.
Contributions by Avinash Kaushik
Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data, data that's easy to get, to understand, and to act on.