Antoine Lefeuvre is the chief experience officer at Clubble, a startup reinventing the mailing list. Two year-long trips around the world took him through 35 different countries. He co-authored the Translation is UX manifesto, and tweets about user experience in all its guises and languages.
Entries by Antoine Lefeuvre
If you want to create a meal that nourishes and satisfies, and can even become a memorable experience, you hand-pick fresh, honest ingredients and combine them with care. It’s how the “mothers,” the great women chefs of Lyon, earned accolades and loyal customers—and it’s a great model for web design, too.
We—the people who make websites—now study almost every aspect of our trade, from content and usability to art direction and typography. Our attention to detail has never been greater as we strive to provide the best possible experience. Yet many users still experience products that lack personality or are difficult to understand. They are users of a translated version. While good localization boosts conversion rates, bad or partial translation may ruin a user experience, giving people an uneasy feeling about the whole company. If we care equally about all our users, it’s time we start thinking of translation as something slightly more complex than a word-to-word job. Antoine Lefeuvre shares why translation matters, and what it takes to get it right.