Entries by Amber Simmons
"Content-rich" is not enough. Most websites are not learner-friendly. As an industry, we haven't done our best to make our content-rich websites suitable for learning and exploration. Learners require more from us than keywords and killer headlines. They need an environment that is narrative, interactive, and discoverable. Amber Simmons tells how to begin creating rich content sites that invite and repay exploration and discovery.
Intelligent web content is the literature of our time. Amber Simmons argues that conventional approaches have starved the life out of web writing.
Bloggers and copywriters take heed: it takes more than daily publication to build relationships. Amber Simmons provides advice on engaging readers and keeping them coming back.