Andy Rutledge is a principal at Unit Interactive in Plano, Texas. When not working, biking, or banging on the piano, he’s usually found ranting about design or professionalism on his personal site, Design View.
Contributions by Andy Rutledge
As designers, we're wrongly perceived as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash, we must lead our clients' perceptions.
Yes, Virginia, design does matter. Better web page layouts aren't only about aesthetics. A layout with clear hierarchies can turn scanners to readers, and readers to members. Learn how visual contrast can turn lifeless web pages into sizzling calls to action.