Jeff Gothelf is a user experience designer, blogger, speaker, and lean UX advocate based in metro NYC. He has spent his 13-year career defining and designing engaging experiences for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps executive jobseekers and recruiters make meaningful connections with each other. Previously he helped shape the designs at Publicis Modem, AOL, Webtrends, and Fidelity. Jeff publishes his thoughts on his blog and on Twitter @jboogie.
Contributions by Jeff Gothelf
Mystifying design with jargon only we understand makes us feel like heroes and creates a sense of job security. But it also creates an “us and them” atmosphere which excludes non-designers, obscures the true value of design, and generates antagonism when only cooperation will yield the best product. By revealing our process and inviting others into our world, we can create a team that is invested in the success of our work, and deliver better design. Jeff Gothelf discusses the steps we can take to increase the value of our practice and of ourselves as practitioners.