Author
Jeffrey MacIntyre
Jeffrey MacIntyre is the principal of Predicate, LLC, a content and editorial strategy consultancy for digital publishers, and a widely published freelance journalist. He lives in Brooklyn.
Entries by Jeffrey MacIntyre
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Content-tious Strategy
Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.
