Jessica Enders has suffered from a life-long condition known as a love of designing forms and questionnaires. She is attempting to minimise the adverse symptoms by running her own form design business, Formulate Information Design.
Entries by Jessica Enders
As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.
Just because a design convention exists doesn't mean it works. Our field runneth over with design patterns, but is low on evidence of their utility. Jessica Enders drops some science on the widespread belief that zebra stripes aid the reader by guiding the eye along a table row.