Contributions by Jason Santa Maria
When you read, you filter text through your experiences and past conversations. You put words into context. You interpret. So how can we use typography to welcome readers and convince them to sit with us through this process? A List Apart alum Jason Santa Maria explains in this excerpt from Chapter 1 of On Web Typography, his new book from A Book Apart.
Until now, chances are that if we dropped text onto a web page in a system font at a reasonable size, it was legible. But with many typefaces about to be freed for use on websites, choosing the right ones to complement a site’s design will be far more challenging. Many faces to which we’ll soon have access were never meant for screen use, either because they’re aesthetically unsuitable or because they’re just plain illegible. Jason Santa Maria, a force behind improved type on the web, presents qualities and methods to keep in mind as we venture into the widening world of web type.
Process, methodology, life cycle. No matter what label you slap on it, if you want to manage your web projects, you need a system that works the way you do. Meryl K. Evans’s overview will help you kick-start your own process.