Contributions by Kevin Potts
We no longer lay out pages with composing sticks and straight edges, and design is no longer a trade position requiring a lengthy apprenticeship, but an eye for details is every bit as important today as it was in the early days of graphic arts. Learn the habits of successful designers, who think critically as well as creatively, and who see the forest while never losing sight of the trees.
Invoices that obfuscate information, incorrectly state terms or arrive incomplete can be a massive headache for all parties. Strategic timing and attractive presentation are also important, as they can help “soften the blow” by making your invoice seem less like a stale demand for money and more like a friendly letter.
Did that last “fire your boss” spam push you over the edge? Do your wish-fulfillment dreams revolve around letterhead, legal entities, and avoiding arrest for tax evasion? If you’re crazy enough to start your own business, Kevin Potts wants you to learn from his mistakes.