Contributions by Keith LaFerriere
IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different types of customers through website experiences. The more your client knows about IA's processes and deliverables, the likelier the project is to succeed.
Landing a new job or client is difficult in this economic climate. Undelivered contractual promises and work environment shortcomings can transform that challenge into a long-term nightmare. Keith LaFerriere shows how to get paid what you're worth; how to fight for control of your projects using management tools corporate cultures respect (even if they don't understand your work); and how to tell when it's time to jump ship.
Every team and office includes people with potentially conflicting personalities and working styles. By applying the right relationship management techniques, you can calm tension, communicate more easily, and run your projects more efficiently. Keith LaFerriere shows us how.