A List Apart

Menu

Author

Karen McGrane

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

Entries by Karen McGrane

  • Responsive Design Won’t Fix Your Content Problem

    For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container. Is it any wonder, then, that the belief has slowly grown that RWD can act as a substitute for actual content strategy?

  • Douglas Engelbart and the Means to an End

    ENIAC, the world’s first programmable digital computer, was completed in 1944. Today, more people have access to mobile phones than have access to toilets. There are more mobile internet users in the developing world than in the developed world. It took just seventy years to get from a device the size of a two-story building to a device that fits in your pocket.

  • The Alternative is Nothing

    We’re witnessing one of the latest waves of technological disruption, as mobile devices put access to the internet in the hands of people who previously never had that power.

  • WYSIWTF

    Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Anyone who’s ever written a document and played around to see the impact of different fonts, heading weights, and whitespace on the way the writing flows knows this is true. Anyone who’s ever squinted at HTML code, trying to parse text from tags, knows it too.

  • Explaining Water to Fish

    Seems like user-centered design just isn't all it's cracked up to be. We're told that user-centered design is limiting and we need to look beyond it. It's just not good enough, because it doesn't consider all the variables involved. Jared Spool tells us that user-centered design never worked. Even Donald Norman weighs in to discuss ways that human-centered design may be considered harmful.

  • Give a crap. Don’t give a fuck.

    How do you know if you're doing a good job? There's always an external way to measure quality—being prepared, attending to the details, listening to the collective wisdom about what it means to do good work. Give a crap about the little things, and you're good. What about doing a great job? There's no checklist, no guidelines that will get you there. Being great means being vulnerable; not giving a fuck about what other people think. It's harder than it sounds.

  • Windows on the Web

    You have five minutes while waiting for a friend to meet you for lunch, so you find yourself shopping for a new pair of shoes. When your friend arrives, you put the phone away, but leave the web page open to help you remember what you found when you get home.

  • Uncle Sam Wants You (to Optimize Your Content for Mobile)

    Issue 364 · 

    Thirty-one percent of Americans who access the internet from a mobile device say that’s the way they always or mostly go online. For this group, if your content doesn’t exist on mobile, it doesn’t exist at all. The U.S. government has responded with a broad initiative to make federal website content mobile-friendly. Karen McGrane explains why this matters—and what you can learn from it.

  • Your Content, Now Mobile

    Issue 364 · 

    Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

Browse Authors

  1. Lea Alcantara
  2. Dean Allen
  3. John Allsopp
  4. Pär Almqvist
  5. Brian Alvey
  6. Stephen P. Anderson
  7. Rachel Andrew
  8. Jake Archibald
  9. Chris Armstrong
  10. Lance Arthur
  11. Faruk Ateş
  12. Peter Balogh
  13. Dan Benjamin
  14. Scott Berkun
  15. David Berlow
  16. Mark Bernstein
  17. Carrie Bickner
  18. Mark Birbeck
  19. Alex Bischoff
  20. Niklas Bivald
  21. Margot Bloomstein
  22. Jason Blumer
  23. Nate Bolt
  24. Jina Bolton
  25. Scott Boms
  26. Bert Bos
  27. Maurizio Boscarol
  28. Mark Boulton
  29. Cennydd Bowles
  30. Douglas Bowman
  31. Wayne Bremser
  32. Harry Brignull
  33. Ryan Brill
  34. Mike Brittain
  35. Mandy Brown
  36. Sunni Brown
  37. Tiffany B. Brown
  38. Marlene Bruce
  39. Laura Brunow Miner
  40. Carlos Bueno
  41. Paul Burton
  42. Jim Byrne
  43. Marcos Caceres
  44. Jeffery Callender
  45. Lachlan Cannon
  46. Michael Cardenas
  47. Norm Carr
  48. Ryan Carson
  49. Lawrence Carvalho
  50. Elizabeth Castro
  51. Dan Cederholm
  52. Tantek Çelik
  53. Steve Champeon
  54. Caio Chassot
  55. Jack Cheng
  56. Kevin Cheng
  57. Dana Chisnell
  58. James Christie
  59. Joe Clark
  60. Chris Clark
  61. Andrew Clarke
  62. Curt Cloninger
  63. Scott Jason Cohen
  64. Michael Cohen
  65. Anthony Colangelo
  66. Simon Collison
  67. Angela Colter
  68. Marie Connelly
  69. Craig Cook
  70. Patrick Cooney
  71. Stacey Cordoni
  72. Kevin Cornell
  73. Jim Coudal
  74. Nick Cox
  75. Brian Crescimanno
  76. Jeff Croft
  77. Shaun Crowley
  78. Liz Danzico
  79. Anil Dash
  80. Glenn Davis
  81. Anna Debenham
  82. David Demaree
  83. Shane Diffily
  84. Geoff DiMasi
  85. Nick Disabato
  86. Hannah Donovan
  87. Nandini Doreswamy
  88. Seth Duffey
  89. Jeff Eaton
  90. James Edwards
  91. J. David Eisenberg
  92. James Ellis
  93. Jessica Enders
  94. Bjørn Enki
  95. Elika Etemad
  96. Christopher Fahey
  97. Todd Fahrner
  98. Dug Falby
  99. Derek Featherstone
  100. Andrew Fernandez
  101. John Ferrara
  102. Alex Feyerke
  103. Nick Finck
  104. Richard Fink
  105. Detlev Fischer
  106. Jonathan Follett
  107. Shoshannah L. Forbes
  108. Nathan Ford
  109. Clinton Forry
  110. Dean Frickey
  111. Daniel M. Frommelt
  112. Brad Frost
  113. Lyza Danger Gardner
  114. Steven Garrity
  115. Peter Gasston
  116. John Gladding
  117. Porter Glendinning
  118. Kevin Goldman
  119. Brian Goldman
  120. Devan Goldstein
  121. Jeff Gothelf
  122. R. Stephen Gracey
  123. Adam Greenfield
  124. Matt Griffin
  125. Patrick Griffiths
  126. John M. Grohol
  127. Aaron Gustafson
  128. Andy Hagans
  129. Young Hahn
  130. Erika Hall
  131. Kristina Halvorson
  132. Naz Hamid
  133. Matthew Haughey
  134. Stephen Hay
  135. Steph Hay
  136. Julia Hayden
  137. Dominique Hazaël-Massieux
  138. Val Head
  139. Christian Heilmann
  140. Hal Helms
  141. Ben Henick
  142. Alan Herrell
  143. Lisa Herrod
  144. Whitney Hess
  145. Perry Hewitt
  146. Craig Hockenberry
  147. Robert Hoekman Jr.
  148. Andrew Hoffman
  149. Kevin M. Hoffman
  150. Anthony Holdener
  151. Ryan Holsten
  152. Molly E. Holzschlag
  153. Sarah Horton
  154. Ross Howard
  155. Greg Hoy
  156. Bill Humphries
  157. Lachlan Hunt
  158. Mark Huot
  159. Ryan Irelan
  160. Makiko Itoh
  161. Denise Jacobs
  162. Bob Jacobson
  163. Troy Janisch
  164. Scott Jehl
  165. Neil Jenkins
  166. Leslie Jensen-Inman
  167. L. Michelle Johnson
  168. Bronwyn Jones
  169. Glenn Jones
  170. Colleen Jones
  171. Natalie Jost
  172. Jonathan Kahn
  173. Laura Kalbag
  174. Chris Kaminski
  175. Harvey Kane
  176. Avinash Kaushik
  177. Jeremy Keith
  178. Scott Kellum
  179. Sally Kerrigan
  180. Kate Kiefer Lee
  181. Crawford Kilian
  182. Andrew Kirkpatrick
  183. Andrew Kirkpatrick
  184. Greg Kise
  185. Erin Kissane
  186. Martin Kliehm
  187. Breandán Knowlton
  188. Thierry Koblentz
  189. Peter-Paul Koch
  190. Cameron Koczon
  191. Mattias Konradsson
  192. Nishant Kothary
  193. Jason Kottke
  194. Scott Kramer
  195. Michael Krisher
  196. Eric Krock
  197. Keith LaFerriere
  198. wk lang
  199. Wren Lanier
  200. Simon St. Laurent
  201. Art Lawry
  202. Kristofer Layon
  203. Tina Lee
  204. Sharon Lee
  205. Antoine Lefeuvre
  206. Jeff Lembeck
  207. Inayaili de Leon
  208. Debra Levin Gelman
  209. Matthew Levine
  210. Håkon Wium Lie
  211. Colin Lieberman
  212. Dave Linabury
  213. Margit Link-Rodrigue
  214. Mark Llobrera
  215. Ian Lloyd
  216. Paul Robert Lloyd
  217. Michael Lopp
  218. Rachel Lovinger
  219. Michael Lovitt
  220. Daniel Ludwin
  221. Jenn Lukas
  222. Erin Lynch
  223. Patrick Lynch
  224. Chris MacGregor
  225. Jeffrey MacIntyre
  226. Søren Madsen
  227. Dennis A. Mahoney
  228. Dan Mall
  229. Rosie Manning
  230. Ethan Marcotte
  231. Mat Marquis
  232. Samuel Marshall
  233. Lisa Maria Martin
  234. Cassie McDaniel
  235. Karen McGrane
  236. Elizabeth McGuane / Randall Snare
  237. Nellie McKesson
  238. Drew McLellan
  239. Pete McVicar
  240. Timothy Meaney
  241. Garann Means
  242. Shawn Medero
  243. Tim Meehan
  244. Aaron Mentele
  245. Erika Meyer
  246. Eric Meyer
  247. Bojan Mihelac
  248. Robert Miller
  249. Robin (roblimo) Miller
  250. David F. Miller
  251. Chris Mills
  252. Wilson Miner
  253. Craig Mod
  254. Cameron Moll
  255. Mike Monteiro
  256. Peter Morville
  257. Trenton Moss
  258. Lee Moyer
  259. Lyle Mullican
  260. Rebecca Murphey
  261. Tim Murtaugh
  262. Rachel Nabors
  263. Sarah B. Nelson
  264. Mark Newhouse
  265. Jorunn D. Newth
  266. Paul Novitski
  267. Matthew O'Neill
  268. George Oates
  269. Brandon Oelling
  270. Brandon Olejniczak
  271. George Olsen
  272. Ross Olson
  273. Mark Otto
  274. Nick Padmore
  275. Alan Pearce
  276. Jason Pearce
  277. Shane Pearlman
  278. Nathan Peretic
  279. Yesenia Perez-Cruz
  280. Dorian Peters
  281. Veronica Picciafuoco
  282. Mike Pick
  283. Jack Pickard
  284. Andy Polaine
  285. Christophe Porteneuve
  286. Joshua Porter
  287. Kevin Potts
  288. Derek Powazek
  289. Shelley Powers
  290. Till Quack
  291. Whitney Quesenbery
  292. Peter Quinsey
  293. Jim Ramsey
  294. Aza Raskin
  295. Jim Ray
  296. Our Gentle Readers
  297. Aaron Rester
  298. Sam Richard
  299. Stephanie Rieger
  300. Nick Rigby
  301. Matt Riggott
  302. Daniel Ritzenthaler
  303. Christopher Robbins
  304. Stuart Robertson
  305. Susan Robertson
  306. Rich Robinson
  307. D. Keith Robinson
  308. Jason Rodriguez
  309. Mike Rohde
  310. Pepi Ronalds
  311. Stewart Rosenberger
  312. Lou Rosenfeld
  313. Chris Ross-Gill
  314. Dave Rupert
  315. Andy Rutledge
  316. Richard Rutter
  317. Joseph Ryan
  318. Gian Sampson-Wild
  319. Jason Santa Maria
  320. Cédric Savarese
  321. Christopher Schmitt
  322. Adam Schumacher
  323. Erin Scime
  324. Paul Sciortino
  325. Thomas Scott
  326. Ryan Seddon
  327. Al Shaw
  328. Dave Shea
  329. Peter K Sheerin
  330. Robbie Shepherd
  331. Eric Shepherd
  332. Nick Sherman
  333. David Sherwin
  334. Daniel Short
  335. Kim Siever
  336. Amber Simmons
  337. Michael Slater
  338. David Sleight
  339. Kristin Smaby
  340. Jonathan Smiley
  341. Paul Smith
  342. Tim Smith
  343. Jonathan Snook
  344. Eric Sol
  345. Sara Soueidan
  346. Paul Sowden
  347. ALA Staff
  348. Ruth Stalker-Firth
  349. Russ Starke
  350. Alan Stearns
  351. Hallvord R.M. Steen
  352. Joe Di Stefano
  353. Bob Stein
  354. Krista Stevens
  355. Walter Stevenson
  356. Noah Stokes
  357. Greg Storey
  358. Brian Suda
  359. Rob Swan
  360. Lara Swanson
  361. Allen Tan
  362. Tyler Tate
  363. Olivier Thereaux
  364. Emmanuel King Turner
  365. Nick Usborne
  366. Marc van den Dobbelsteen
  367. Rian Van Der Merwe
  368. Bobby van der Sluis
  369. Roel Van Gils
  370. Jeffrey Veen
  371. David Verba
  372. Lea Verou
  373. Corey Vilhauer
  374. Sergio Villarreal
  375. Casper Voogt
  376. The W3C
  377. The W3C QA Group
  378. Sara Wachter-Boettcher
  379. waferbaby
  380. Aarron Walter
  381. Denice Warren
  382. Samantha Warren
  383. Dan Webb
  384. Rose Weisburd
  385. Yoav Weiss
  386. Mike West
  387. Brian Williams
  388. Christina Wodtke
  389. Carolyn--Wood
  390. Jeremy Wright
  391. Tim Wright
  392. Luke Wroblewski
  393. Mark Wyner
  394. Victor Yocco
  395. Indi Young
  396. Nicholas C. Zakas
  397. Jack Zeal
  398. Jeffrey Zeldman