A List Apart

Menu

Author

Karen McGrane

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

Entries by Karen McGrane

  • Responsive Design Won’t Fix Your Content Problem

    For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container. Is it any wonder, then, that the belief has slowly grown that RWD can act as a substitute for actual content strategy?

  • Douglas Engelbart and the Means to an End

    ENIAC, the world’s first programmable digital computer, was completed in 1944. Today, more people have access to mobile phones than have access to toilets. There are more mobile internet users in the developing world than in the developed world. It took just seventy years to get from a device the size of a two-story building to a device that fits in your pocket.

  • The Alternative is Nothing

    We’re witnessing one of the latest waves of technological disruption, as mobile devices put access to the internet in the hands of people who previously never had that power.

  • WYSIWTF

    Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Anyone who’s ever written a document and played around to see the impact of different fonts, heading weights, and whitespace on the way the writing flows knows this is true. Anyone who’s ever squinted at HTML code, trying to parse text from tags, knows it too.

  • Explaining Water to Fish

    Seems like user-centered design just isn't all it's cracked up to be. We're told that user-centered design is limiting and we need to look beyond it. It's just not good enough, because it doesn't consider all the variables involved. Jared Spool tells us that user-centered design never worked. Even Donald Norman weighs in to discuss ways that human-centered design may be considered harmful.

  • Give a crap. Don’t give a fuck.

    How do you know if you're doing a good job? There's always an external way to measure quality—being prepared, attending to the details, listening to the collective wisdom about what it means to do good work. Give a crap about the little things, and you're good. What about doing a great job? There's no checklist, no guidelines that will get you there. Being great means being vulnerable; not giving a fuck about what other people think. It's harder than it sounds.

  • Windows on the Web

    You have five minutes while waiting for a friend to meet you for lunch, so you find yourself shopping for a new pair of shoes. When your friend arrives, you put the phone away, but leave the web page open to help you remember what you found when you get home.

  • Uncle Sam Wants You (to Optimize Your Content for Mobile)

    Issue 364 · 

    Thirty-one percent of Americans who access the internet from a mobile device say that’s the way they always or mostly go online. For this group, if your content doesn’t exist on mobile, it doesn’t exist at all. The U.S. government has responded with a broad initiative to make federal website content mobile-friendly. Karen McGrane explains why this matters—and what you can learn from it.

  • Your Content, Now Mobile

    Issue 364 · 

    Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

Browse Authors

  1. Lea Alcantara
  2. Dean Allen
  3. John Allsopp
  4. Pär Almqvist
  5. Joe Alterio
  6. Brian Alvey
  7. Stephen P. Anderson
  8. Rachel Andrew
  9. Jake Archibald
  10. Chris Armstrong
  11. Lance Arthur
  12. Faruk Ateş
  13. Peter Balogh
  14. Dan Benjamin
  15. Scott Berkun
  16. David Berlow
  17. Mark Bernstein
  18. Carrie Bickner
  19. Kate Bingaman-Burt
  20. Mark Birbeck
  21. Alex Bischoff
  22. Niklas Bivald
  23. Margot Bloomstein
  24. Jason Blumer
  25. Nate Bolt
  26. Jina Bolton
  27. Scott Boms
  28. Bert Bos
  29. Maurizio Boscarol
  30. Mark Boulton
  31. Cennydd Bowles
  32. Douglas Bowman
  33. Wayne Bremser
  34. Harry Brignull
  35. Ryan Brill
  36. Mike Brittain
  37. Mandy Brown
  38. Sunni Brown
  39. Tiffany B. Brown
  40. Marlene Bruce
  41. Laura Brunow Miner
  42. Carlos Bueno
  43. Paul Burton
  44. Jim Byrne
  45. Marcos Caceres
  46. Jeffery Callender
  47. Lachlan Cannon
  48. Michael Cardenas
  49. Norm Carr
  50. Ryan Carson
  51. Lawrence Carvalho
  52. Elizabeth Castro
  53. Dan Cederholm
  54. Tantek Çelik
  55. Steve Champeon
  56. Caio Chassot
  57. Jack Cheng
  58. Kevin Cheng
  59. Dana Chisnell
  60. James Christie
  61. Joe Clark
  62. Chris Clark
  63. Andrew Clarke
  64. Josh Cleland
  65. Curt Cloninger
  66. Geri Coady
  67. Scott Jason Cohen
  68. Michael Cohen
  69. Georgy Cohen
  70. Anthony Colangelo
  71. Brad Colbow
  72. Simon Collison
  73. Angela Colter
  74. Marie Connelly
  75. Craig Cook
  76. Patrick Cooney
  77. Stacey Cordoni
  78. Kevin Cornell
  79. Amanda Costello
  80. Jim Coudal
  81. Nick Cox
  82. Brian Crescimanno
  83. Jeff Croft
  84. Shaun Crowley
  85. Liz Danzico
  86. Anil Dash
  87. Justin Dauer
  88. Glenn Davis
  89. Anna Debenham
  90. David Demaree
  91. Shane Diffily
  92. Geoff DiMasi
  93. Nick Disabato
  94. Hannah Donovan
  95. Nandini Doreswamy
  96. Seth Duffey
  97. Jeff Eaton
  98. James Edwards
  99. J. David Eisenberg
  100. James Ellis
  101. Jessica Enders
  102. Bjørn Enki
  103. Elika Etemad
  104. Christopher Fahey
  105. Todd Fahrner
  106. Dug Falby
  107. Derek Featherstone
  108. Scott Fennell
  109. Andrew Fernandez
  110. John Ferrara
  111. Alex Feyerke
  112. Nick Finck
  113. Richard Fink
  114. Detlev Fischer
  115. Jonathan Follett
  116. Shoshannah L. Forbes
  117. Nathan Ford
  118. Clinton Forry
  119. Dean Frickey
  120. Daniel M. Frommelt
  121. Brad Frost
  122. Lyza Danger Gardner
  123. Steven Garrity
  124. Peter Gasston
  125. John Gladding
  126. Porter Glendinning
  127. Kevin Goldman
  128. Brian Goldman
  129. Devan Goldstein
  130. Jeff Gothelf
  131. R. Stephen Gracey
  132. Adam Greenfield
  133. Matt Griffin
  134. Patrick Griffiths
  135. John M. Grohol
  136. Tobias Günther
  137. Aaron Gustafson
  138. Andy Hagans
  139. Young Hahn
  140. Erika Hall
  141. Kristina Halvorson
  142. Naz Hamid
  143. Matthew Haughey
  144. Stephen Hay
  145. Steph Hay
  146. Julia Hayden
  147. Dominique Hazaël-Massieux
  148. Val Head
  149. Christian Heilmann
  150. Hal Helms
  151. Ben Henick
  152. Alan Herrell
  153. Lisa Herrod
  154. Whitney Hess
  155. Perry Hewitt
  156. Jenny Lam / Hillel Cooperman
  157. Craig Hockenberry
  158. Robert Hoekman Jr.
  159. Andrew Hoffman
  160. Kevin M. Hoffman
  161. Emma Jane Hogbin Westby
  162. Anthony Holdener
  163. Ryan Holsten
  164. Molly E. Holzschlag
  165. Sarah Horton
  166. Ross Howard
  167. Greg Hoy
  168. Bill Humphries
  169. Lachlan Hunt
  170. Mark Huot
  171. Ryan Irelan
  172. Makiko Itoh
  173. Denise Jacobs
  174. Bob Jacobson
  175. Troy Janisch
  176. Scott Jehl
  177. Neil Jenkins
  178. Leslie Jensen-Inman
  179. L. Michelle Johnson
  180. Bronwyn Jones
  181. Glenn Jones
  182. Colleen Jones
  183. Natalie Jost
  184. Jonathan Kahn
  185. Laura Kalbag
  186. Chris Kaminski
  187. Harvey Kane
  188. Avinash Kaushik
  189. Jeremy Keith
  190. Scott Kellum
  191. Sally Kerrigan
  192. Alla Kholmatova
  193. Kate Kiefer Lee
  194. Crawford Kilian
  195. Andrew Kirkpatrick
  196. Greg Kise
  197. Erin Kissane
  198. Martin Kliehm
  199. Breandán Knowlton
  200. Thierry Koblentz
  201. Peter-Paul Koch
  202. Cameron Koczon
  203. Mattias Konradsson
  204. Jordan Koschei
  205. Nishant Kothary
  206. Jason Kottke
  207. Scott Kramer
  208. Michael Krisher
  209. Eric Krock
  210. Andrew Kuhar
  211. Olivier Lacan
  212. Keith LaFerriere
  213. wk lang
  214. Wren Lanier
  215. Simon St. Laurent
  216. Art Lawry
  217. Kristofer Layon
  218. Tina Lee
  219. Sharon Lee
  220. Antoine Lefeuvre
  221. Jeff Lembeck
  222. Inayaili de Leon
  223. Debra Levin Gelman
  224. Matthew Levine
  225. Håkon Wium Lie
  226. Colin Lieberman
  227. Dave Linabury
  228. Margit Link-Rodrigue
  229. Mark Llobrera
  230. Ian Lloyd
  231. Paul Robert Lloyd
  232. Michael Lopp
  233. Rachel Lovinger
  234. Michael Lovitt
  235. Daniel Ludwin
  236. Jenn Lukas
  237. Erin Lynch
  238. Patrick Lynch
  239. Chris MacGregor
  240. Jeffrey MacIntyre
  241. Søren Madsen
  242. Dennis A. Mahoney
  243. Dan Mall
  244. Rosie Manning
  245. Ethan Marcotte
  246. Mat Marquis
  247. Samuel Marshall
  248. Lisa Maria Martin
  249. John Martz
  250. Cassie McDaniel
  251. Karen McGrane
  252. Elizabeth McGuane / Randall Snare
  253. Nellie McKesson
  254. Drew McLellan
  255. Mica McPheeters
  256. Pete McVicar
  257. Timothy Meaney
  258. Garann Means
  259. Shawn Medero
  260. Tim Meehan
  261. Aaron Mentele
  262. Erika Meyer
  263. Eric Meyer
  264. Justin Mezzell
  265. Bojan Mihelac
  266. Robert Miller
  267. Robin (roblimo) Miller
  268. David F. Miller
  269. Chris Mills
  270. Wilson Miner
  271. Craig Mod
  272. Cameron Moll
  273. Mike Monteiro
  274. Peter Morville
  275. Trenton Moss
  276. Lee Moyer
  277. Lyle Mullican
  278. Rebecca Murphey
  279. Tim Murtaugh
  280. Rachel Nabors
  281. Sarah B. Nelson
  282. Mark Newhouse
  283. Jorunn D. Newth
  284. Paul Novitski
  285. Matthew O'Neill
  286. George Oates
  287. Brandon Oelling
  288. Brandon Olejniczak
  289. George Olsen
  290. Ross Olson
  291. Mark Otto
  292. Nick Padmore
  293. Alan Pearce
  294. Jason Pearce
  295. Shane Pearlman
  296. Nathan Peretic
  297. Yesenia Perez-Cruz
  298. Dorian Peters
  299. Veronica Picciafuoco
  300. Mike Pick
  301. Jack Pickard
  302. Heydon Pickering
  303. Andy Polaine
  304. Christophe Porteneuve
  305. Joshua Porter
  306. Eric Portis
  307. Kevin Potts
  308. Derek Powazek
  309. Shelley Powers
  310. Till Quack
  311. Whitney Quesenbery
  312. Peter Quinsey
  313. Jim Ramsey
  314. Aza Raskin
  315. Jim Ray
  316. Our Gentle Readers
  317. Aaron Rester
  318. Sam Richard
  319. Stephanie Rieger
  320. Nick Rigby
  321. Matt Riggott
  322. Daniel Ritzenthaler
  323. Christopher Robbins
  324. Stuart Robertson
  325. Susan Robertson
  326. Rich Robinson
  327. D. Keith Robinson
  328. Jason Rodriguez
  329. Mike Rohde
  330. Pepi Ronalds
  331. Stewart Rosenberger
  332. Lou Rosenfeld
  333. Chris Ross-Gill
  334. Dave Rupert
  335. Andy Rutledge
  336. Richard Rutter
  337. Joseph Ryan
  338. Gian Sampson-Wild
  339. Jason Santa Maria
  340. Cédric Savarese
  341. Christopher Schmitt
  342. Adam Schumacher
  343. Erin Scime
  344. Paul Sciortino
  345. Thomas Scott
  346. Ryan Seddon
  347. Al Shaw
  348. Dave Shea
  349. Peter K Sheerin
  350. Robbie Shepherd
  351. Eric Shepherd
  352. Nick Sherman
  353. David Sherwin
  354. Daniel Short
  355. Kim Siever
  356. Amber Simmons
  357. Michael Slater
  358. David Sleight
  359. Kristin Smaby
  360. Jonathan Smiley
  361. Paul Smith
  362. Tim Smith
  363. Jonathan Snook
  364. Eric Sol
  365. Sara Soueidan
  366. Paul Sowden
  367. ALA Staff
  368. Ruth Stalker-Firth
  369. Russ Starke
  370. Alan Stearns
  371. Hallvord R.M. Steen
  372. Joe Di Stefano
  373. Bob Stein
  374. Krista Stevens
  375. Walter Stevenson
  376. Noah Stokes
  377. Elliot Stokes
  378. Greg Storey
  379. Brian Suda
  380. Rob Swan
  381. Lara Swanson
  382. Allen Tan
  383. Tyler Tate
  384. Olivier Thereaux
  385. Drew Thomas
  386. Emmanuel King Turner
  387. Nick Usborne
  388. Santiago Valdarrama
  389. Marc van den Dobbelsteen
  390. Rian van der Merwe
  391. Bobby van der Sluis
  392. Roel Van Gils
  393. Jeffrey Veen
  394. David Verba
  395. Lea Verou
  396. Corey Vilhauer
  397. Sergio Villarreal
  398. Casper Voogt
  399. The W3C
  400. The W3C QA Group
  401. Sara Wachter-Boettcher
  402. waferbaby
  403. Aarron Walter
  404. Denice Warren
  405. Samantha Warren
  406. Dan Webb
  407. Eileen Webb
  408. Rose Weisburd
  409. Yoav Weiss
  410. Mike West
  411. Brian Williams
  412. Christina Wodtke
  413. Carolyn--Wood
  414. Jeremy Wright
  415. Tim Wright
  416. Luke Wroblewski
  417. Mark Wyner
  418. Victor Yocco
  419. Indi Young
  420. Nicholas C. Zakas
  421. Jack Zeal
  422. Jeffrey Zeldman
  423. Ping Zhu