Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, is working on a new book (with Marko Hurst) on site search analytics. Lou is also founder of UX book publisher Rosenfeld Media.
Entries by Lou Rosenfeld
Top-down analytics are great for creating measurable goals you can use to benchmark and evaluate the performance of your content and designs. But bottom-up analysis teaches you something new and unexpected about your customers, something goal-driven analysis can't show you. Discover the kinds of information users want, and identify your site's most urgent mistakes.