Randall Snare and Elizabeth McGuane are journalists-turned-content strategists. Randall is Content Strategy Lead at iQ Content in Dublin, and Elizabeth is Lead Content Strategist at LBi in London. (The mirrored job titles are a coincidence). They started the blog Mapped as a place to talk about storytelling, content, and whatever tickles their fancies. You can read more about them (and their influences).
Contributions by Elizabeth McGuane / Randall Snare
Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping.