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You spent a lot of time and money putting a human face on your market research. You created a dream-user and pledged to design with this persona in mind. But something happened. Now, your user persona is dying a lingering death. Meg Dickey-Kurdziolek explains that user personas—those darlings of user-centered design—require care and feeding to remain vital, and valid.
Every product has a personality—but is yours deliberately designed? Meg Dickey-Kurdziolek shows you how Weather Underground solved its personality problems by creating a design persona, and teaches you collaborative methods for starting a personality adjustment in your company.