Author
Rian Van Der Merwe
Rian is passionate about designing and building software that people love to use. After spending several years working in Silicon Valley, he is currently Director of User Experience at consultancy Flow Interactive in South Africa. He also blogs and tweets regularly about user experience and product management.
Entries by Rian Van Der Merwe
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Usable yet Useless: Why Every Business Needs Product Discovery
Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.
