Steph Hay is a content and UX consultant whose clients include Happy Cog and UIE. She’s also a resident mentor at 500 Startups, the founder of NovaCowork, and co-organizer of the DC Lean Startup Circle. You can also find her on Twitter.
Contributions by Steph Hay
Tons of products and services are the best, easiest, simplest, smartest things ever. They also all increase profits, decrease costs, and save you time. And as a result, they all sound the same. These kinds of qualifiers overrun our content because we’re constantly looking around at what everyone else is doing, rather than being honest about who we are. But trust inspires confidence, and it’s confidence that compels decision-making. Steph Hay shows us how to win customers by being real with our content.