Authors: R: Pepi Ronalds
Pepi Ronalds is General Manager at Reactive’s HQ in Melbourne, Australia. She has a background in Web Project Management and has studied Professional Writing and Editing. Pepi’s a stickler for process—though, strangely, her desk is always messy.
Articles By This Author
The Cure for Content-Delay Syndrome
Issue 259May 20, 2008
It is perhaps the market forces driving web development projects that find us aligning ourselves with the lexicons of marketing and advertising rather than publishing. As a result, we have lots of “brand identity guidelines,” but not so many “style guides” (for content, at least). We have “strategists,” but no “commissioning editors,” and we more often “go live” than “publish.” Hence, we tend to first think “copywriter” when trying to get our content sorted, whereas very often an editor is the person we should be engaging.
