Selling our design services is like flossing our teeth: nobody enjoys it (well, almost nobody), but we all have to do it. And yet, for people who are constantly selling, we are curiously mum about it:
Yesterday, on Cognition, Happy Cog’s business development director Joe Rinaldi challenged the secrecy around design studio sales processes and win/lose pitch ratios, and asked readers to share their sales stories—including lessons learned.
Not one to ignore a flung gauntlet, Fastspot’s president and chief visionary officer Tracey Halvorson has now shared her studio’s sales experiences. Among Tracey’s insights: If you never lose, winning ain’t so sweet.
The conversation continues with a response from Pittsburgh’s Full Stop Interactive, who share what business development is like at a small studio:
So, how about you? How’s your 2013 shaping up, sales-wise? What tips can you pass along?