>> Robert said:
>>>>Our company has recently laid off its high priced art and creative directors because they realized the strongest concepts were coming from its junior and senior designers.
>> and then apartness said
>> ... Or because they were downsizing and firing senior people to make the firm appear more profitable.
Point 1: Or even worse…your company is run by someone who doesn’t understand the importance of idea generation or value of a good concept - I won’t pick on anyone in particular, but there’s an acronym that comes to mind. They work something like this:
: the job is for x amount of dollars
: your billing rate is y
: you have z hours to poop this out so we can be profitable.
To toss out the idea that you’d like to spend time “thinking” about this to come up with a memorable concept instead of just making it look pretty and getting it done is just shy of kicking them in the whoo-haas. And god bless you if you can generate a good (maybe great) concept AND execute it (yes, do the design part as well) in z hours (which is usually not more than 1 work day).
I’m not in any way suggesting that profitability is bad, it’s not. The problem is that when a company is so focused on profitability that it’s creative suffers, they’re shooting themselves in the foot. They’re not building a strong portfolio. They’re not proving themselves worthy to take on “the big jobs” because everything they do lacks substance. It doesn’t show the larger companies (yes, with the bigger budgets) that they “get it” and therefore your company will never win a larger account…
Point 2: I touched on this a little in the 86th paragraph above. There are a TON (read: lots) of us out there that work for small shops and are expected to where the hat of creative/art director, designer, user experience expert, html coder, barista, etc. It seems that a lot of the posters here are getting upset by the authors depiction of a designer. You Must Chill! It sounds like you’re all smart enough to figure out that you probably play both parts from time to time (or everyday), whatever. Read the article again and think to yourself, “when I’m directing, I’m creating the concept” and “when I’m designing, I’m choosing the colors, the typeface, etc.”—it’s really okay if you’re doing both of those things. You’re playing both parts. Maybe your resume needs updating because if you’re just calling yourself a designer, you’re really selling yourself short.
Okay - enough of this - back to watching the Cubs lose.