Sweet, I’m glad to hear it! I’ve been in your shoes more times than I can count. One of the techniques that helps me get a “more pizazz please!” client onboard is by storytelling in the content. As an example, instead of “Ours is the only aquarium in the world with two whale sharks,” maybe it’s “Have you ever stood eyeball-to-giant-eyeball with a 70-year-old creature that’s a third the size of a football field? No? Well then it’s time for you to come and meet Pinto, one of our two whale sharks.” The super-wordy latter example still uses plain language, but its conversational aspect typically gets a thumbs-up from clients.