23 Reader Comments

1. 

   Brett Cairns 7:59 pm on February 11, 2013

   Keeping it real is absolutely essential. You cannot be what you are not. Another great test besides the mom test is the wife test.
   Brett

   Embed
   Copy & paste the code below to embed this comment. <figure class="embedded-quote" id="ala-embedded-comment-333978"><blockquote> <p>Keeping it real is absolutely essential. You cannot be what you are not. Another great test besides the mom test is the wife test. <br /><a href="http://www.brettcairns.ca">Brett</a></p></blockquote><figcaption>— Brett Cairns on <a href="http://alistapart.com/comments/being-real-builds-trust#333978">Being Real Builds Trust</a></figcaption></figure> <script async data-comment="333978" charset="utf-8" src="http://d.alistapart.com/_/js/comment-embed.min.js"></script>
2. 

   Justin Verson 10:47 am on March 10, 2013

   yarh…. I also usually ask Mom for some question. It seems that Mom is a person we can trust. Thanks Steph for informative writing!
   Minneapolis Web

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   Copy & paste the code below to embed this comment. <figure class="embedded-quote" id="ala-embedded-comment-334272"><blockquote> <p>yarh…. I also usually ask Mom for some question. It seems that Mom is a person we can trust. Thanks Steph for informative writing! <br /><a href="http://www.proweb365.com/">Minneapolis Web</a></p></blockquote><figcaption>— Justin Verson on <a href="http://alistapart.com/comments/being-real-builds-trust#334272">Being Real Builds Trust</a></figcaption></figure> <script async data-comment="334272" charset="utf-8" src="http://d.alistapart.com/_/js/comment-embed.min.js"></script>
3. 

   Mirek Woźniak 12:13 pm on April 05, 2013

   Still, I wonder about the wording. I’m in two minds when it comes to writing an enticing copy – on the one hand, it should be easy and understandable; on the other, alluring rhetoric may yield grand results and I’m not very keen on dumbing down the language. UX people will kill me.

   Embed
   Copy & paste the code below to embed this comment. <figure class="embedded-quote" id="ala-embedded-comment-334561"><blockquote> <p>Still, I wonder about the wording. I’m in two minds when it comes to writing an enticing copy – on the one hand, it should be easy and understandable; on the other, alluring rhetoric may yield grand results and I’m not very keen on dumbing down the language. UX people will kill me.</p></blockquote><figcaption>— Mirek Woźniak on <a href="http://alistapart.com/comments/being-real-builds-trust#334561">Being Real Builds Trust</a></figcaption></figure> <script async data-comment="334561" charset="utf-8" src="http://d.alistapart.com/_/js/comment-embed.min.js"></script>

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