1 Couldn't agree more

The quest is being the site guide which your users want the site guide to be, but that is not always easy. To make things worse, looking at your (more successful) competitors’ awful content only confuses things further.

posted at 03:58 pm on July 31, 2007 by Fahed Bizzari

2 Great perspecitive on design serving content

Thanks for the great article Bronwyn. It is sad when beautifully designed sites fall down due to poorly written copy. It is indeed ironic that we spend so much time on design and then just leave blanks for the copy to be filled in later.

Thanks also for the specific ideas for improving website copywriting for those who can’t work with a professional writer. I wrote a couple newsletters awhile back that I think contribute to your subject: Word’s Make the Web Work (www.newfangled.com/writing_for_websites) and Unleashing the Power of Words (www.newfangled.com/the_power_of_words).

I also blogged your article, (www.newfangled.com/copywriting_on_the_web_from_a_list_apart), tagged it, and Stumbled it. Thanks!

posted at 08:58 pm on July 31, 2007 by Eric Holter

3 Great!

What can i say it’s really great article, in my opinion one of the best here on A list apart. I agree with the author that “Say it, don’t display it”. And also i like this part of article “Great web design reflects the way we interact, and the primary vehicle for that interaction remains text. ” – that’s whay I buy new cms and design for one of my latest project. Bronwyn Thanks for great ideas!

posted at 11:01 pm on July 31, 2007 by Jen May

5 Seems hard to argue with

but unfortunately ego, agenda, fad, and perception contribute daily to the abrogation of simplicity, quality, clarity, and service to the end user.

posted at 12:53 am on August 01, 2007 by Peter Albers

6 Great read!

Fabulous post – words are so often the poor relation when it comes to websites.

posted at 11:54 am on August 01, 2007 by lisa price

7 Great Read

Thanks for the great article. It reminds me of a time I practically begged a client to hire a professional copyrighter, because the content they handed over was written by someone, who had learned English as a second language… and didn’t effectively communicate the real value of the products they sold.

posted at 05:03 pm on August 01, 2007 by Rod Homor

8 Whoah there

I’d hasten to differ, I start everything with a set of keyword establishing a ‘common language’ its all part of strategy and SEO before I even touch Photoshop as it helps me understand their market, what drives custom and as the term common language suggests, helps me address customers in their own language and terminology.

Doing this in advance makes writing copy easy as you know exactly what’s going to turn people on!

posted at 01:14 pm on August 02, 2007 by mark rushworth

9 More Writing Resources?

Excellent article. Are there any books or sites you recommend to help develop our own copyrighting skills? The links that Eric Holter provided had some great tips, now I want even more fuel!

posted at 12:12 am on August 03, 2007 by Dipendra Bagchee

10 Untitled

Nice post. As described in post, site should answer the following questions: 1) Who’s visiting this site? 2) What does she want to know? 3) What does he want to do?

posted at 07:02 am on August 03, 2007 by Kapinder Singh