Comments on Beyond Goals: Site Search Analytics from the Bottom Up

8 Reader Comments

Back to the Article
  1. I really appreciate the approach you are describing to getting a better understanding of your visitor’s intent. Internal Search is one of the view things customers do on many sites and it is a direct indicator of how a site is not serving a certain segment.

    I believe getting a feeling for what visitors are missing is often the first step in creating changes to a site’s design, that can then be validated by measuring outcomes. It’s very much along the lines of what any scientist is doing when he is working with lots of data: coming up with a hypothesis during the discovery phase, where you immerse yourself in data and formulate what might actually be happening, before you then use a quantitative method to measure if you’re right.

    A lot of that first phase is about lookng at available numbers, but it is also about having hunches and developing ideas. I wish we had more tools that helped us along those lines.

    Copy & paste the code below to embed this comment.
  2. I’s a nice and useful way to use Excel for site search analysis, and quite varying from the other methods presented today. I did not believe before that there were so many different techniques for that issue.

    Copy & paste the code below to embed this comment.
  3. ...I was pleasantly surprised to come across this article.  Great to see the MSU community taking a part on A List Apart.

    Keep up the great work.

    Copy & paste the code below to embed this comment.
  4. Nice results. As a person who is also acquinted with MSU community, it’s good to see the them taking roles on A List Apart.

    Copy & paste the code below to embed this comment.
  5. Hi there

    Thanks very much for your insights. As someone who often gets lost in data, I appreciate your tips on how to wade through it in a way that makes sense.

    Using the bottom methodology that you describe has already given me a wider perspective on conversion optimization

    Copy & paste the code below to embed this comment.
  6. Every good site manager or designer probably formally, or informally, almost certainly engages in bottom-up analysis at some point. I wonder how many “community managers” do ... ? I can think of more than a couple examples of website community managers who’d really benefit from a rethinking of their strategy, to shift their focus from “brand building” to “meeting user expectations and needs” by identifying what people are actually seeking.

    Copy & paste the code below to embed this comment.
  7. I had never given much thought to using site search statistics to help me determine how to best arrange the layout and images (as in your campus map example).

    Thanks.

    Copy & paste the code below to embed this comment.
  8. Sorry, commenting is closed on this article.