The Content Strategist as Digital Curator

by Erin Scime

15 Reader Comments

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  1. Very impressive! I’d call myself a life-long learner, especially when it comes to my love of anything web.  Well, I’d say I learned something new today!  What a great way to both think and explain the whole concept behind content creation, structure, and layout!  As I read this article I started to think about my own web site and how I needed to improve it to make it more structured like walking through my own little museum. (Right now, you might get lost and be looking for some kind of sign to tell you where to go next… )

    Thanks for making me think straight and giving me a new tool to help explain it to my clients!

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  2. Wow, what a well-written piece on content management. Makes me proud to be in this business. Thank you for adding the section about Analytics. This is an under used tool. Editors and writers should look under the hood and see what’s happening on their site. That will help them create better content.

    Looking forward to your next article.

    —Buddy

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  3. This article is a tremendous reminder to me and my web team that online content really is a valuable resource. It is so easy to get bogged down in churning out information for a website, but when you look at what is being developed as artifacts that will live on forever – or at least a long time – it makes you pause a bit and take some extra care in its development.

    There is a major shortage of e-content coming out of the Middle East (where I work), but the key for us is not just throwing content out there, it is creating quality content that will add value. I would love to talk to more people about how to go about encouraging this region to develop strong online content – and then display in their online exhibits!

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  4. Great article Erin!  I look forward to reading more of your work in the future.

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  5. I especially like the fact that you included the key role of the analyst.
    I would like to add that content should always be tested. Whether A/B or multiV.
    In this way, reaction to content by users against a qualified hypothesis can be measured in a timely manner.

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