Defining a Vision: Making Sure Your Work Matters

by Russ Starke

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  1. The formalized version of “3. CURRENT STATE: WHAT’S WORKING, WHAT’S NOT” would be comparable to a SWOT analysis, no?

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  2. Without question, and clients who haven’t been all SWOT-ted out by consulting firms over the years (the reason why we gave it a softer and more conversational bend) will call that out from time to time; we’re happy to bust out the classic quadrants for that segment if SWOT is familiar for them. Absolutely gets to the same purpose—thanks for calling that out!

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