Comments on Defining a Vision: Making Sure Your Work Matters

3 Reader Comments

Back to the Article
  1. The formalized version of “3. CURRENT STATE: WHAT’S WORKING, WHAT’S NOT” would be comparable to a SWOT analysis, no?

    Copy & paste the code below to embed this comment.
  2. Hi Russ!

    I can’t agree with you more. A vision is more about the narrative, a deep meaningful story, that sets up a business for the future. It’s not just for the sole purpose of distinguishing yourself from competitors, based from the customer’s perspective, but it’s also important for the team to believe in and work towards that. In the end, it’s not only about selling a product, but more about the story behind the product. It’s why successful brands like Apple and Starbucks are where they are today. They have created a product that people have emotionally have grown attached to. It has become a huge emotional influence in their lives. In the end, brands that have a vision live on, not businesses with no end goal.

    By the way, Russ, I’d love to talk more with you about brand identity as I’m learning more indepth into it. I tried to find a way to reach you, but I guess this works just as well. Right now, I blog at and would love to learn from someone with great experience.

    Thanks for sharing your amazing article too!

    Copy & paste the code below to embed this comment.
  3. Sorry, commenting is closed on this article.