Yes, when I said “engagement” I didn’t mean it in the marketing huckster sense. I meant it more broadly. Our work only matters if we deliver value for users, and they are engaged, participating—if they are equal partners, in a sense.
I know “engagement” gets used by marketeers to refer to quantitative metrics such as “clicks” or “likes.” I was tempted to use a different word, but I happen to like what engagement connotes in its broadest sense. Let’s reappropriate “engagement” for our own use.