Flywheels, Kinetic Energy, and Friction

by Nick Usborne

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  1. Basically, this article said to build your page to be conductive to selling a single item and make checkout pages shorter.  In return, conversion rates will be better.  Also, add incentives or free giveaways to users to increase registrations.

    If the kinetic energy analogy and new flywheel buzzword were not used, this article would probably not be accepted by ALA standards.  It’s just content about things that are pretty obvious.  Show us something we don’t know, and if you want to show us something we already know, go into it in detail as we’ve never gone before.

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