Thanks everyone for the fantastic comments.
@Manuel, I expect Chris got you what you were looking for. He’s smarter than I am anyway.
@Phil, I was excited when ALA expressed an interest in the topic. I think it’s a huge stage of necessary evolution, and I think we’re already behind the curve on it. As far as budgets go, most clients are already spending much more through traditional marketing channels. We’re simply a better buy.
@Tracey *hug* It’s good to know fastspot is going through so many of the same things we are. Your comments are great. You hit a few points I missed. ALA needs to put you on deck for the next edition.
@Manya, everything depends on the specific case, but most of our relationships are ongoing rather than just setting up 3 month kickstart contracts. The latter probably have their place, though.
@Dan, my pleasure. You’re right. SEO gets a bad rap. The space is so flooded with so many bad (not just bad, really bad) seeds that it just kind of permeates the air. We all know there are good consultants out there, though, and the more we integrate post-launch work, the more obvious it becomes.