@Bernard, you ask how to fire clients. This is the strategic process of ‘pruning.’ Those who prune regularly will grow their business more profitably than those who do not. I’ve experienced this, and many of our clients have too.
First, finish your projects with them. You owe that to them.
Second, call them and have the conversation with them. I usually explain it this way,
“Hey [client], I wanted to call personally and talk to you about how our company has been changing over the past year. We’ve become more focused on the type of business and clients we are seeking to serve. We’ve discovered that we are best for clients that are [in a certain niche] and [allow us to do this service for them]. To that end, our pricing has had to increase to accommodate the new value we bring to clients. We have set a new minimum price to work with clients from here forward, and it is [$xx,xxx]. From here forward, we will have to work at this price level to do work together.”
This takes guts, but you owe it to your other clients to have these conversations with the bad clients. They are uncomfortable conversations, but you MUST have them to experience grow in your company.
Another note: these conversations don’t typically end in the client saying, “Wow, you guys are so awesome. You know exactly whom you want to serve and I’m thankful you let me know.” They will more than likely not appreciate the conversation, and will leave. And that is the goal.
Those who are brave enough to have these conversations will be able to further grow their creative company.