Many good points, an excellent read.
However, i’m a follower of a tactic a friend calls mind-surfing. Basically it involves space-claim management of content based on the methods people use to scan content prior to choosing a course of action.
With this paradigm, both images and text matter in the context of the medium and the relevance of size and location.
Or put more simply, .. some see the picture first, and associations commence from there, others seek the title/heading/keyphrase first. Managing content in the terms of visitor Cognition has value in this regard, effective for task-based navigation.
I have been looking for someone to collaborate on crafting something of a dissertation on this, since i sincerely believe that such cognitive mode attention coupled with your observations are quite key to truely effective outcomes.
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Martijn
Ever considered this. Try going to the Dell site knowing you want a computer. Then ask yourself, what should I buy and then try getting something you want….
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Back to the ArticleJeff Johnson
Many good points, an excellent read.
However, i’m a follower of a tactic a friend calls mind-surfing. Basically it involves space-claim management of content based on the methods people use to scan content prior to choosing a course of action.
With this paradigm, both images and text matter in the context of the medium and the relevance of size and location.
Or put more simply, .. some see the picture first, and associations commence from there, others seek the title/heading/keyphrase first. Managing content in the terms of visitor Cognition has value in this regard, effective for task-based navigation.
I have been looking for someone to collaborate on crafting something of a dissertation on this, since i sincerely believe that such cognitive mode attention coupled with your observations are quite key to truely effective outcomes.
Martijn
Ever considered this. Try going to the Dell site knowing you want a computer. Then ask yourself, what should I buy and then try getting something you want….
In my humle opinion the Dell site SUCKS big time!
Burt Stockman
Absolutely nothing new. This article repeats dozen of articles on this theme.
Nic Flook
Reading your article made me smile as it validates our argument for splitting our new site into customer groups.
Great article.
Jan Rune Bjørkelo
I enjoyed reading this article. General articles on designing webpages are fun, and I’ve learned a lot from them. =)