Living up to Your (Business) Ideals

by Geoff DiMasi

9 Reader Comments

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  1. Thanks for the article! I’m new to the industry, so I might steal some of these questions myself.

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  2. This is a truly inspiring article. Thank you for sharing your experiences Geoff, I’ll definitely remember this as my career grows.

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  3. Incredible article! As someone in business development, it really spoke to me on so many levels.

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  4. This article resonated so much with me, I had to share it twice.

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  5. I love this. I’ve done something sort of like this, but only intuitively. (Well, my values are among the first words on my site, but only in a very general way.) That means that when I’ve turned down some clients, it’s with a mixture of relief and occasional self-doubt. Having a list like this will give me something to not only evaluate a potential client, but to affirm my decision later.

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  6. I really loved this article and just had to share it with my colleagues. Great stuff!

    I don’t know if it could help people out, but I made a Google Spreadsheet-version of the AMP Score here: https://docs.google.com/spreadsheets/d/1s09C-IUg9pogRVxqXugcY35Ls3o6OyGtr0IZ3EOiWZY/edit?usp=sharing

    To alter the calculations you need to select “Conditonal Formatting” on cell G3.

    It should be public and available for copy / editing (I’m not a Google Spreadsheet Wizard, so let me know if something doesn’t work)

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  7. I agree wholeheartedly. It’s not always easy at first, but always well worth it in the end.

    AMP is invaluable for everyone, not just beginners. Compromising our values for money (or more money) is wrong.

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  8. My favorite one: “Will they give us the space to bring our experience and knowledge to impact the project positively?”. Never understood those who hire us only to tell us everything to do.

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  9. Thanks for sharing this, it’s the kind of information that’s hard to come by. I will use AMP from now on to navigate around the clients who are not a match for my company and to get the most out of the clients who do.

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