@Jim Vooorhies said:
To me, it seems perfectly normal to trim the title. A List Apart has been around for a good long while. It’s got recognition that major commercial brands long for. Nobody objects to the Marlboro logo being trimmed when that happens.
Thanks, Jim. We looked at it that way, too—although the example that sprang to mind for us wasn’t Marlboro, it was People Magazine. Celebrity heads routinely interrupt the People logo, but no People reader is confused, or wonders which magazine she’s looking at. Likewise, A List Apart is a familiar presence on the web design scene—only Webmonkey is older, and it went through a ten-year hiatus. Our brand isn’t our name set in this font or that font—it’s more a matrix of qualities our readers associate with us.