Personality in Design

by Aarron Walter

22 Reader Comments

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  1. I would be interested to hear where you think Microsoft went wrong ( _so wrong_ ) with their “Clippy” character in the original Office Suite?
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  2. @rufio: You’ll find discussion of Clippy in Chapter 4: Emotional Engagement.
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  3. I enjoyed reading the article thoroughly. Yes being a designer my self and have around 15 designers under me, its personality that really counts. I have been in the field since last 8 years and now i can proudly say that i can judge designer by his personality, so if a client needs a unique blend of work, i know which one from the team to call and hand it over!
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  4. Your design persona technique is very impressive and seems like it would build a connection with the client’s customers very well, but also the relationship the designer has with the client. Working with many clients makes maintaining relationships difficult. But with a design persona prompt, I feel like it would encourage the client to be creative, thus instigating a creative bond that could work towards building each company positively in business and relationships. Great article! @BopDesignSD
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  5. I understand the dislike of the term for human computer interaction, just doesn’t have a real organic feel to it. I like the idea of thinking of a website as a personality idea. For me I always end up thinking like this with the idea of poetry in mind, is there something poetic happening between the page and the reader where they grasp a bigger message than whats on the page.
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  6. A very interesting read. It is important to engage on a level with your customers and potential customers as though you are a friend and indeed friendly. It turns whatever it may be website or application and puts a human side to it.
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  7. I read Aarron’s book over the weekend and it’s truly inspiring. I can’t say I agreed with all of the example sites he showed but other than that it was utterly brilliant. Especially loved his frank discussion on the pros and cons of the MailChimp brand. Highly recommend it.
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  8. I got the book on Saturday morning and by the evening I’d finished. There was plenty to chew on particularly as I am involved in a project at the moment which is begging for the kind of personality that Aaron Walter discusses. Aaron draws heavily on the success of his Mailchimp project and i certainly is convincing.  Less convincing - or shall I say less detailed - is how the Mint program has personality.  Sure it looks professional, but a personality? I would like to have seen a brand personality analysis of this particular site as Financial Services websites (and I’ve worked on a few) are notoriously difficult to add a scintilla of personality beyond the suited and booted. Similarly when he talked about a couple of iPhone apps that had WallE type reassuring robotic faces, I had to look at the images a long time to see what he meant. Anyway, these are quibbles.  What the book does is make you think about connecting with site visitors rather than making something functionally usable. Finally, when I hit my desk this morning I started to act on some of his suggestions immediately.  What more of a recommendation do you need?
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  9. Someone told me the other day that my websites always look friendly. I’ve been trying to work out ever since how I actually achieve that, I guess it just must be my personality coming through. Whatever it is I’m glad, there are so many lifeless template driven sites which get rehashed over and over again that it’s nice to know this is still desirable.
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  10. I like the fact that you defined personality in design in positive way. I think it is risky in general as you deal with customers, but I agree that revealing your own personality into your design is another way to express and attract certain audience to grab an attention. It will be more unique and satisfied. I am glad that you brought up about personality in design, because I always think that designers should have their own strong voice and language. Your examples of designs persuade well to convince the customers to understand. I also agree that it will work really well as long as designers can create something that bond with the audience by designing a personality.  However, I still feel that we (as in designers) always still need to follow the customers’ styles, options, favors to design rather than putting our own voices and personality into design.
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  11. Its refreshing to read your article.  I don’ think enough emphasis is placed on this aspect of web or interface design, however I believe a growing number of firms are placing an emphasis on the “emotional connection” designed into the user interface. From a designer’s perspective, it can be a challenge to convince a client to agree to the extra work involved and the cost versus benefits, because it is something intangible.  I’ll point them to this article then.
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  12. Using the image harmoniously folded human with handsome features in web design of a site has a positive effect and is used quite often. If, however, to combine the principle of authority and physical attractiveness, the effect increasing many times over. Therefore, the use of product reviews from the handsome and popular man will give a strong positive effect.
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  13. A very informative article and it definitely cleared my mind about certain issues such as “Personalities clash” and the dreadful feeling of losing some customers due to my “Big selfish designer Ego”. But with the examples mentioned in this article, I’m convinced that letting my personality shine through my design is the way to go.
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  14. Its critical to implement a unique design, especially in business. This is something that I have realized over the last couple years. I had a client choose my business over a rather large competitor because I had the most unique design. Although I charged more then them, he was happy to pay it because he was getting something different then everyone else. I have found it is best to give this approach in everything that I do.
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  15. As I think about ‘personality’ in the designs we make it turns out to be a blend of personalities: 1)that of the customer (including the impression the customer leaves after the first meeting), 2) some imaginary personality we perceive the target audience would expect to deal with, and 3) that of the designer in charge
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  16. as I think about ‘personality’ in the designs we make it turns out to be a blend of personalities: 1) that of the client (including the impression they leave after the first meeting);2) some imaginary personlaity we perceive the target audience would enjoy dealing with; and 3)  that of the designer in charge
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  17. You have made very impressive techniques. It makes a connection.
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  18. It is important to engage on a level with your customers and potential customers as though you are a friend and indeed friendly. It turns whatever it may be website or application and puts a human side to it. Anime Download
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  19. just new here
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  20. like the fact that you defined personality in design in positive way. I think it is risky in general as you deal with customers,
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  21. I liked the story of Johannes Gutenberg, it is so true…
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  22. Here Aarron Walter has given us something interesting which teach us how to live a life. I learn and work for Carpet Cleaning Arlington WA.
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