Pricing Underpins Everything You Do

by Rachel Andrew

5 Reader Comments

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  1. Well written article. Thanks for posting.

    As I read this, and the free ebook (pdf) from FreshBooks, which also strongly encourages value-based pricing over hourly rate pricing, I am quickly becoming convinced that I should make the transition.

    At the same time, I only have three clients (which draw a lot from me) and I’m worried / confused about how to switch from my hourly rate that they’re currently loving. (I know I can do better as a web designer / developer with 10 years of experience, but aren’t sure how to switch, or if I should wait until new clients come along to present a different pricing model.)

    Any suggestions?

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  2. Thank you! I really need to read stuff like this. Creating a new project: “get a pricing strategy”.

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  3. Very useful. I am a solopreneur designer/developer who is about to embark on a strategic plan process. I’ve been by the hour for always but have worked with flat rate bids for a few clients, usually losing my shirt as I tweak and tweak. Will look at the weekly pricing model. Thanks!

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  4. Thank you so much for such a clean differentiation between Standardized/Low Cost vs. Bespoke business models. I’ve been struggling with a rather sloppy amalgam and wondering why I’m so frustrated. This delineation makes it so much easier to move forward.

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  5. This is a fantastic article. When we started in 2009, we went through the process of determining what the best pricing model was for our company. We adopted a hybrid approach based on with a per project pricing model. If there were revisions outside the scope of the project, those were billed at an hourly rate. We are currently looking at the weekly billing model to see if that might work for us as well.

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