Hi Rob, thanks for your comments and I’m glad you like the article!
I agree that I tackle the vector that ties product management into design and development a bit more, primarily because of the ALA audience. Colloquially, in our company we call this ‘managing inward’, though I think it might be more accurate to say it’s ‘managing downward’. As in managing the product in a way that affects design and development internally and downstream.
But I also agree that there is more that can be said about ‘managing outward’ or ‘upward’ (i.e. upstream of what we design and build). I touch on this when I describe people who do product management being in close contact with the leadership of an organization. And I think what you’re suggesting is that this isn’t just a one-way street; product management doesn’t stay in touch with leadership only in order to inform web products, but product management also circles back and has product design and development inform business strategy and leadership.
In a nutshell, product management should be the lively vortex where business, design, and development are intimately intertwined and informing each other of goals and outcomes.