While ignoring the first golden rule about web writing (ie front loading), this article eventually provides some advice on how to ‘speak’ to readers.
I’m not sure how effectively applying the Long Tail approach to web copy will work if you’re writing for a diverse audience, but it’ll no doubt prove useful for sites dealing with niche audiences.
Amber, You note some crucial points to good writing of any kind, even print. I will definitely use your article in my web editing work and trainings… though I will have to cut it short. Like most web readers, I scan content for the most pertinent points. I think you could use some concision (as other commenters have noted)…!
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Back to the Articlekenobi kenobi
While ignoring the first golden rule about web writing (ie front loading), this article eventually provides some advice on how to ‘speak’ to readers.
I’m not sure how effectively applying the Long Tail approach to web copy will work if you’re writing for a diverse audience, but it’ll no doubt prove useful for sites dealing with niche audiences.
Amy Marshall
Amber, You note some crucial points to good writing of any kind, even print. I will definitely use your article in my web editing work and trainings… though I will have to cut it short. Like most web readers, I scan content for the most pertinent points. I think you could use some concision (as other commenters have noted)…!