Thanks Steve and Carey. I agree: how do you get someone to champion cross-silo initiatives? My only advice is to show decision-makers that user research is essentially where they get the evidence (which they’ve paid for) to make well-informed decisions. Looking at it that way, you might get them to see that if they were going to design this evidence-generating apparatus from scratch, it would look NOTHING LIKE the disorganized, disconnected dog’s breakfast of teams, methods, applications, and data stores that’s currently in place in their organizations. Really, they should be both horrified and embarrassed at what’s there now.
Jordi, will have a look at your tool soon.