Using XHTML/CSS for an Effective SEO Campaign
by {embed="embeds/article-authors" entry_author=" Brandon Olejniczak" entry_username="brandonolejniczak" entry_id="14751"}
by {embed="embeds/article-authors" entry_author=" Brandon Olejniczak" entry_username="brandonolejniczak" entry_id="14751"}
67 Reader Comment{if "67" > 1}s{/if}
Back to the {if "articles" == "columns"}Column{if:elseif "articles" == "blog"}Post{if:else}Article{/if}{if "www.zone4health.com"} Marie {if:elseif twitter} Marie {if:else} Marie {/if}
I have just started a web site, www.zone4health.com, and am desperately looking for more cost-effective ways to get the name out there. For the novice, this was a brilliant article. You have my utmost appreciation!
{if "http://zone4health.com"} Marie {if:elseif twitter} Marie {if:else} Marie {/if}
I have just started a web site, www.zone4health.com, and am desperately looking for more cost-effective ways to get the name out there. For the novice, this was a brilliant article. You have my utmost appreciation!
{if "http://www.webmarketingplus.co.uk/"} Ammon {if:elseif twitter} Ammon {if:else} Ammon {/if}
Jerome asked: “…what do you think of my hidden logo and title in the http://www.via-israel.com ? I coded this since the logo is already embeded in the background image and I am lazy to positionate some transparant PNG logo with a javascript/activeX hack… Anyway the logo and title are hidden but not for pda/smartphones/lynx-like/NS4… “
Hi Jerome. I certainly understand your reasons, and the implementation is both practical and sensible. You do have a hidden H1 heading, but it repeats exactly what would otherwise be hidden from user-agents that do not support images. In other words, what you have is a cross-browser compatibility device rather than a method for hiding keywords.
In fact, I commend you for not trying to take further advantage. It would be easy for many to think that if you were going to have a little hidden text anyway, legitimately, that adding in a couple of extra keywords wouldn’t hurt. Your honesty is your final and strongest protection.
You see, even were some jealous competitor to personally report your hidden text to Google or any other search engine, I believe that the employee following up on that report would determine that there was no intention to decieve or ‘trick’ the spider, and so would reject the complaint immediately.
What I’m saying is that the technique you have used has been used well and with honest intention. That makes a big difference in the final analysis.
In fairness to all at ALA, I wish to ask that any further questions or requests for analysis be brought to the forums where I and others give advice freely, so that this discussion doesn’t get side-tracked into discussions of individual sites.
Anyone wishing to ask about specific issues on their sites, rather than comment about the article and issue under discussion here, is most welcome to seek me out at http://www.cre8asiteforums.com/
{if ""} DudeMan {if:elseif twitter} DudeMan {if:else} DudeMan {/if}
Dudes, you really need to learn to use CSS properly and update your web site. I used to be able to read “titchy small tiny fonts” like many of you egotists seem to prefer, but in the long run, the only thing that “titchy small tiny fonts” do to a person is to make them blind.
Update your CSS to enable older bods with eyesight that is less than perfect (like meself) to be able to change the fonts to suit us.
ROFLAO, watch em squirm as they scramble to find out how to achieve this. I bet they don’t update their web site to enable this feature.
{if ""} DudeMan {if:elseif twitter} DudeMan {if:else} DudeMan {/if}
Because if you are going to do something, either do it to the best of your abilities, or don’t bother doing it.
{if "http://faustlabs.com"} James Dezendorf {if:elseif twitter} James Dezendorf {if:else} James Dezendorf {/if}
While these tips are good for optimizing the returned results of a search that hits your site [and there’s a lot to be said for that] I don’t really know how much this advice could help one’s actual search ranking. I don’t think there are any big engines anymore that actually use the page itself for ranking outside of keyword appearance.
Having a legible summary on a search engine results page can be extremely valuable though.
{if "http://www.notablog.com"} Yoki Holte {if:elseif twitter} Yoki Holte {if:else} Yoki Holte {/if}
You’re giving away all the search engine optimisation secrets! Free! ;) Just kidding – it’s a really great article and I’ll be pointing my clients to it to help them understand the basics. Good one!
{if ""} Scott Blanchard {if:elseif twitter} Scott Blanchard {if:else} Scott Blanchard {/if}
I am in the process of converting to XHTML/CSS, everything looks fine in all browsers tested so far (expect IE 5.2 Mac).
However, when I run the site against the w3c validator for transitional XHTML, it reports several errors in my javascript header. Like this
Line 5, column 417: character “)” not allowed in attribute specification list (explain…).
…nt.cookie.length;var i=0;while(i<clen){j=i+alen;if([removed].substring(Its complaining about the “)” after “i<clen”
WHat gives??? Do I need to wrap the script contents in CDATA?
{if ""} Edward_Hew {if:elseif twitter} Edward_Hew {if:else} Edward_Hew {/if}
Hi, I may be a bit off-topic here, but does search engine spiders access web pages like browsers do?
I’m not referring to long URLs. But …
Lets say I build my site using custom objects and function libraries that render HTML elements.
something lke this:
// will print HTML <head> elements to a browser<?
// get all custom function an objects
include(“html_elements.php”);
htmlHead();
?>
<!—escape PHP and do HTML—>
<!—place META tags here—>
<?
htmlBody();
?>
HTML body content
<?
htmlClose();
?>
will this example make sense to a search engine spiders / robots?
when a spider accesses this page, what will she see?
Thanks!