bq. What do you define as “custom CMS design work”? Could
you give an example? To me customizations are changes to the CMS that are outside the scope of the intended built-in flexibility of a CMS.
I go into a bit more depth later on, starting with, “A product can’t fix content problems out of the box.” Whether or not customizations are within the scope intended by a software vendor, web teams need to spend time customizing tools to their needs. Software vendors tend to talk about “solutions”, which is presumptuous: solutions to which problem?
The “intended built-in flexibility” of proprietary tools is beyond the scope of this article. If you approach a software vendor/tech team/open source community with a clear idea of your content model and task flows, they should be able to estimate how much time and money is required to customize the tools for the project’s needs.