The links to the raw data files for geographic regions, countries, and postcodes, other gender replies, other race/ethnicity replies, and other job title replies appear to be broken.
The survey was wonderful! It pointed out some discerned beliefs, and shed light into areas where improvement is needed to up the industry. I luv analytics, and your findings show what insight can provide. Thanks!
I have been watching the stats since the first web survey. I find it interesting that the years freelancing and years at current job have remained similar from year to year. Conclusion, most designers will have a customer relationship on average of three years. What this means is that the industry is constantly changing and customer loyalty is a greater challenge than most other industries. I have noticed here in Northwest, Ohio this is a pretty accurate conclusion in that most of the clients I see tend to change their designers every three years or less. I’ve also noticed that our local community will have a new design company every three years and then the designers move the company out of the area. This constant change of loyalty among the designers is creating an industry with high rates of turn over and no long term stability.
9 Reader Comments
Back to the ArticleMaurice Cherry
The links to the raw data files for geographic regions, countries, and postcodes, other gender replies, other race/ethnicity replies, and other job title replies appear to be broken.
Sara Wachter-Boettcher
Thank you for the note, Maurice! We’re slapping our collective foreheads over here.
We’ve fixed the links so they download real, live data files now. Thanks again for noticing.
David web design company
Thanks for informing us about it.Thanks a lot.
Ruth OLeary
Can I just point out that in Europe, ‘White / Caucasian’ is ‘Indigenous / Native’.
justlinen
thank you for your valuable news. you can more Deeply Discuss.
Atlanta Real Estate and Homes
Love the survey. It inspired me to go fire up my Analytics and see what it’s been collecting for the last six months!
Thanks.
tdsdarrylmanco
The survey was wonderful! It pointed out some discerned beliefs, and shed light into areas where improvement is needed to up the industry. I luv analytics, and your findings show what insight can provide. Thanks!
byjess
Why is the survey from 2011 when it’s almost 2013? Is there 2012 data or whats the lag time for?
Frank Beier Jr
I have been watching the stats since the first web survey. I find it interesting that the years freelancing and years at current job have remained similar from year to year. Conclusion, most designers will have a customer relationship on average of three years. What this means is that the industry is constantly changing and customer loyalty is a greater challenge than most other industries. I have noticed here in Northwest, Ohio this is a pretty accurate conclusion in that most of the clients I see tend to change their designers every three years or less. I’ve also noticed that our local community will have a new design company every three years and then the designers move the company out of the area. This constant change of loyalty among the designers is creating an industry with high rates of turn over and no long term stability.