@Duncan: It’s my hope that the “good, common sense thinking” can balance out the “extreme division of labor” you describe. In short, I believe every experience that includes words (at the very least) demands content strategy. The degree to which that deserves the focus of a specialist correlates with the overall size of the team, its talents, and the budget.
@sonarc: BINGO! The same way “you cannot not communicate,” content will take form whether that’s by design or not. Then again, nature tends toward entropy, and far too many overgrown websites are proof!
@redmolly & @carriehd: Sounds like you two should join forces. :)