The Case for Content Strategy—Motown Style

by Margot Bloomstein

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  1. I myself am a little struggling in my organization to get content strategy acknowledged in the design and planning process,I continue to go to ALA to get some inspiration for arguments to arm myself with in selling myself to projects.
    And my company is one of the largest web-service houses in Denmark mind you, and we are still far behind.
    Thanks for the Motown connection…I’m an avid soul collector and appreciate it.

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  2. I dunno…seems like window dressing to me…fancy title, big salary, same stuff.

    No one with any creative experience ever developed a concept without fleshing out the big ideas first…

    I’m not getting what’s new here…except the title ‘concept strategist’ trendy…

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