I’m curious about Gab’s comment regarding designs per hour (per day). Gab, was this your boss’ idea of _iterative design_ or just was it just a _brainstorming exercise_?
*DPH for Iterative Design*
I ask because I would be pretty concerned if your supervisor was trying to compress the creative process into hard intervals like ‘an hour’. For some projects, it might take an hour just to understand the client’s objectives and preferences, much less putting pen to paper. For other projects, I might have a design slapped out in ten minutes, drinking coffee with my feet on the desk for the remaining fifty.
*DPH for Brainstorming Exercise*
A design per hour might might be a little more reasonable benchmark if the stakeholder’s goal is simply to experiment with a fixed number of ideas giving equal amount of time and attention to each one. Having said this, I would watch out for _filler_ designs—spending the dedicated hour fleshing out an idea that didn’t have legs.
Clarify this point for me. I’d like to understand what level of design you were expected to produce at the end of hour…