Usable yet Useless: Why Every Business Needs Product Discovery

by Rian van der Merwe

5 Reader Comments

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  1. This was a very well timed article for me. Thank you for writing it.  The quote I pulled out in order to share the article with friends was: “Once something has shipped, you can either iterate or pivot. Iteration is great if you’re on the right path. Pivoting is dangerous because changing course can wreak havoc on employees and users alike.” AMEN.
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  2. Thanks for the comment, Bridget - glad you found the article useful!
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  3. Really good stuff Rian, thank you! I attended an excellent talk from Lee McIvor at a local UX group this month where he discussed the importance of research to product development and how the process doesn’t have to be boring/expensive. Seems an appropriate thing to share after your comments: “UX Oxford – User research doesn’t need to be boring”:http://blog.oxfordcc.co.uk/ux-oxford-user-research-doesnt-need-to-be-boring/
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  4. Excellent post. Too many projects try to pack in the features and forget the poor guy at the other end of the mouse stumbling through all the menus. I just wish I could go back in time and share this article with some of my old clients :)
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  5. Still a great and relevant article. Thanks, Rian.
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