bq. Search Engine Optimization is the easiest way to sell web standards.
Thanks for weighing in, “Lasse”:http://alistapart.com/comments/whereourstandardswentwrong?page=1#2 . I agree that SEO _can_ be a compelling selling point, but there has been “some debate”:http://meyerweb.com/eric/thoughts/2004/08/18/ses-san-jose-corrections/ regarding its relationship to web standards. And I think the traditional argument relies more on maintaining a good code-to-content ratio, rather than relying on valid markup/CSS.
But more importantly, I think it lapses into some of the same errors as the other “sexy” points: it’s an end-run around establishing a real business case for the proper care and feeding of valid code. After all, selling CSS isn’t the problem these days; selling standards is.
I think that’s true in theory, “Ross”:http://alistapart.com/comments/whereourstandardswentwrong?page=1#5 , but I’ve personally found that my DOM scripts are surprisingly resilient to invalid pages. Have you found otherwise?